It is a huge mistake if webmasters ignore the On-Page Factors, saying they are no longer important.  On-Page factors still have relevance. Here is a break down of a few factors that we still need to address. And Remember, you can always controll what’s on your pages, not always so with what’s out on the web, as I will cover in another post.

Keyword in the Domain Name: This used to be a huge factor for your page, but not so much anymore according to most.  It still can be a factor, especially in Yahoo.  It also make a difference when other sites link to you by domain name.  That anchor text will carry some weight.

Title Tags: All your Title Tags should be related to the page.  They should grab your attention.  When your page comes up in the Search Engine Listing, The title is likely what will cause the searcher to click through or leave.  Don’t have Duplicate Title Tags.  It’s not just for your company name and  NEVER leave it blank.Your title tag is not there to display your company name only.Under no circumstances should you leave your Title Tag Blank. Make sure you put keywords here, do not over stuff.  You will have to test out different tags for maximum effect.

Description Tag: Does not hold much weight for Ranking Purposes. But, it’s often what the search engines use in the description of your site in the results page.

Body Copy/Text: It’s Important that the text is
relevant to the title and the description tags. You should have your keywords here however the primary goal is good content and readability.  The search engines all like certain percentages, but these can change at any time, so I believe it’s best to write good copy that has value and you will be rewarded for it.

Headings: Heading tags (H1 through to H6) are given more weight by search
engines than regular body copy. They should be used to support the theme of the page.

XML Sitemaps: XML sitemaps  show the search engines how your site is structured.  They help the site have more pages crawled and indexed.  Frequently updated sites may be crawled more often.  New site pages may be indexed quicker.

Good Fresh Content: This is what the web is supposed to be all about.  It just makes sense that if you have constantly have new content that has good value to people the search engines will end up looking at your site more often.  As you build trust and grow links(we will discuss this more later)  the search engines will like your content more.

As you may have noticed, it’s not all about search engine optimization, it’s about good marketing.  The more value your site has to the community, you will be rewarded for that by the search engines as algorithms get better and better.

Tags: long island internet marketing, long island marketing, long island seo

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Posted in Local Search Engine Marketing by Brian Grant No Comments Yet