A strategy that you most likely have seen discussed, even if you are fairly new to the world of SEO, is link building. If you are new to the world of internet marketing and are looking to get your local business seen in the search engines, here is a quick rundown of link building:
The theory behind link building is authority. The ultimate goal of the search engines is to deliver relevant results for every querry by a user. There are many ways that the search engines determine when to show a site. Links are belived to carry the most weight.
Links are a way to get from one page on the Web to another. They can show up as text that is underlined and/or a different color, or sometimes as an image. The anchor text, link label or link title is the visible, clickable text in a hyperlink.
Ok, so why are links important? Think of links as word of mouth refferrals in the offline world. The more you have the better your reputation will become and more prospects will come to your business. But wait, there’s a bit more to that. If your get a referral from a satisfied client that may be a very good lead. But, if you picked a lead out of the phone boook, it’s certainly won’t be as hot.
Going on the premise that the search engines strive to provide the most relavant results, it makes sense that links that are closely related to your field or geographic area would be better than links from sites that have absolutly nothing to do with your site. Also important is the anchor text. If related to the content of the site it is linking to, it should carry more weight.
Here is a strategy that uses the viral nature of the web to bring bring you quality links with high relevancy to your site. The idea is to provide valuable ‘link bait’ to your site with a tool that’s cool to use.
This tool plays on the emotions of pressing issues in 2010.
Fuel a near to record highs with predictions to spike again!
The economy is hurting. Foreclosures are at all time high. People are downsizing and moving further away to live a similar lifestyle.
Global warming is all the rage on the news. Ours cars spew too much carbon gas.
The following tool plays on the emotions of your visitors with the above pressing issues and provides a solution. Perfect “link bait” for people to link to your ‘tool’. But, its better than that, you actually want people to rip off your tool and put it as “link bait” on their site. When installed from your site, it’ll provide a solid link, with your desired achor text. Not too bad for a days work.
Once they install the tool from your website, they will get instructions by email on how to promote the tool both traditional and online means. This means they’ll have “link bait”, others will download the tool from their site, and guess what? You also get a link from people that download from their site!
Check it out. Try the tool yourself or visit Cost of Transportation
want to see how much you’re spending driving around Long Island. See if it pays to
tele-commute or move your job. You will be surprised how costly it is just getting to work.
It’s more expensive than you think!