In a news release this week, Artbitron/Edison released it’s newest study about consumer use of social networking sites. I find the results a bit shocking. I have watched the social media grow and expand but the numbers are huge. And more important it’s not just kids anymore.
The study shows that 48 percent of Americans age 12 and older have a profile on at least one social site. And use by key demographics are growing, with 65 percent of 25 to 34′s and 51 percent of 35 to 45′s creating personal pages.
“Social networking has become a part of mainstream media behavior,” said
Tom Webster, Vice President of Strategy and Marketing, Edison Research.
so it’s even more important than ever to include some sort of social component in your internet marketing plan going forward.