It is a huge mistake if webmasters ignore the On-Page Factors, saying they are no longer important. On-Page factors still have relevance. Here is a break down of a few factors that we still need to address. And Remember, you can always controll what’s on your pages, not always so with what’s out on the web, as I will cover in another post.
Keyword in the Domain Name: This used to be a huge factor for your page, but not so much anymore according to most. It still can be a factor, especially in Yahoo. It also make a difference when other sites link to you by domain name. That anchor text will carry some weight.
Title Tags: All your Title Tags should be related to the page. They should grab your attention. When your page comes up in the Search Engine Listing, The title is likely what will cause the searcher to click through or leave. Don’t have Duplicate Title Tags. It’s not just for your company name and NEVER leave it blank.Your title tag is not there to display your company name only.Under no circumstances should you leave your Title Tag Blank. Make sure you put keywords here, do not over stuff. You will have to test out different tags for maximum effect.
Description Tag: Does not hold much weight for Ranking Purposes. But, it’s often what the search engines use in the description of your site in the results page.
Body Copy/Text: It’s Important that the text is
relevant to the title and the description tags. You should have your keywords here however the primary goal is good content and readability. The search engines all like certain percentages, but these can change at any time, so I believe it’s best to write good copy that has value and you will be rewarded for it.
Headings: Heading tags (H1 through to H6) are given more weight by search
engines than regular body copy. They should be used to support the theme of the page.
XML Sitemaps: XML sitemaps show the search engines how your site is structured. They help the site have more pages crawled and indexed. Frequently updated sites may be crawled more often. New site pages may be indexed quicker.
Good Fresh Content: This is what the web is supposed to be all about. It just makes sense that if you have constantly have new content that has good value to people the search engines will end up looking at your site more often. As you build trust and grow links(we will discuss this more later) the search engines will like your content more.
As you may have noticed, it’s not all about search engine optimization, it’s about good marketing. The more value your site has to the community, you will be rewarded for that by the search engines as algorithms get better and better.
Posted in Local Search Engine Marketing by .
Feb 10
19
What is Search Engine Optimization?
Search engine optimization ( SEO ) is part of search engine marketing. The purpose is the increase the number and quality of visitors from “organic” search results. Organic being unpaid traffic to your site. The quality traffic can be tracked by keyword. The quality is based on how often a keyword leads to a desired action, such as completing a sales or asking for additional information. SEO is marketing by making a site look good to the search engine (i.e. Google) algorithms to increase relevance. But, you will see it’s not about chasing that algorithm but tried and true marketing techniques.
The First thing we need to discuss is How Search Engines Operate
Search engines use a few operations to collect and process the data that returns relevant data to your query.
1. Web Crawling
Search engines have “bots” or “spiders” running constantly. These are automated programs that use hyperlinks of web pages to “crawl” the web pages and documents of the World Wide Web.
2. Document Indexing
Once crawled, a page contents can be “indexed” creating a huge database of documents. This is referred to a search engine’s “index”. This index has to be managed effectively, so requests that search and sort millions and billions of documents can be done in fractions of a second.
3. Processing Queries
When a request comes into a search engine, the engine gets all the pages that match the query from its index. A match results if the terms or phrase is found on the page in the manner specified by the user. (i.e., a search for ford cars at Google returns 20.4 million results, but a search for the same phrase in quotes (“ford cars”) returns only 1.5 million results. In the first search often called “Findall” mode, Google returned all documents which had the terms “ford” and “cars.” The second search, only those pages with the exact phrase “ford cars” were returned. Other advanced operators change which results a search engine will return for a given query.
4. The Results Ranking
When the search engine has determined which results are a match for the query, the engine’s algorithm runs calculations on each of the results to figure the most relevant to the query. The results are put in order from most relevant to least relevant.
Although a search engine’s operations are not particularly lengthy, the computer systems at Google, Yahoo!, and Bing are among the most complex, processing-intensive computers in the world.
Posted in Local Search Engine Marketing by .
Feb 10
7
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